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3 Creative Ways to Use QR Codes on Mortgage Broker Business Cards

QR codes are special barcodes that any smartphone can read. Their unique ability to bridge traditional marketing with online marketing is what makes them so popular. It enables people to connect digital resources such as web pages with print material to create rich marketing experiences.

In this article, we will show you 3 creative ways of using QR codes to transform plain mortgage broker business cards into high-tech tools that engage people and encourage leads and referrals.

#1 – QR Code for Promoting your Rates

People love convenience. Make life easier for your customers and prospects by giving them an easy way to check the latest mortgage rates.

Here’s how to do it:

  1. You need to have a website or landing page that showcases your latest mortgage rates.
  2. Utilize the back of your business card by including a QR code that directs people to the mortgage rates page on your website.

A majority of people don’t take full advantage of their business cards by leaving the back of the card blank. Adding this neat feature to the back of your business card not only adds extra value to whoever receives it, but it will also catches their attention.

Here’s a sample of what the back of your business card could look like:
QR Code to Promote Rates

Free QR Code Business Card Kit

Along with this article, we’re including a free kit with the templates and instructions you need to retro-fit your next set of business cards with QR codes.

Download

Bonus Tip: Be sure to include a link to your website that people can read, just in case they are unfamiliar with QR codes. Also, clearly indicate what the QR code will do for them. So, include a bold call-to-action above the barcode like “Scan for the Latest Mortgage Rate”.

If you don’t have a place to show your latest rates online, ask us about our affordable mortgage websites.

#2 – QR Code for Encouraging Referrals

You often meet people that may not need a mortgage right away, but knows a family or a friend who needs mortgage advice. With this simple change to your business card, you provide an added incentive for people to refer you.

Here’s how to use QR codes to encourage more referrals:

  1. First, you need to set up a Referral Program page on your website that outlines the details of what you offer in exchange for a referral.
  2. Generate a QR code that sends people to your Referral Program page and like our previous tip, display that QR code on the back of your business card.

qr-encourage-referrals

This is a great way to differentiate yourself from the competition and bring in more referrals.

#3 – QR Code for Nurturing Customers

People are always keeping an eye on mortgage rates.

Make life easier for customers and prospective customers by allowing them to subscribe to regular mortgage rate updates. By providing people with this valuable service, you stay on the top of their minds for future mortgage needs.

Here’s how to do it:

  1. First, you need a subscription form on your website to collect basic contact information such as their email address and name. If your website doesn’t currently have a subscription form, ask us to help you set one up for a low cost.
  2. Once you have your subscription form ready, simply create a QR code that directs people to your subscription form. Place your QR code on the back of your business card as shown below.

qr-nurture-customers

In Conclusion

There are many creative ways to use QR codes on your business cards to make them more useful. With QR codes, you can transform your business card into a tool that provides a valuable service to people. Not only does it help you service your customers better, it also leaves a memorable impression on people.

Free QR Code Business Card Kit

If you like the business card layouts we used in this article, you can download them for your own use. The kit includes:

  • Print-ready templates for each of the strategies shown in this article
  • An instructional guide on how to generate your own unique QR codes

Download

In this article, we’ve shown 3 different ways to incorporate QR codes into your marketing material. What other ways have you seen them used?

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