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Supercharge your LinkedIn Profile and Be in the Top 1%

If you want to expand your referral network and get found by more potential customers, you need to pay more attention to your LinkedIn profile.

LinkedIn recently reported that more than 5 billion professional searches will be conducted on their network in 2012. That is a lot of people looking for professionals like you!

So, is your profile going to be in the top 1% of the results the next time someone searches for mortgage brokers in your city?

Let’s go over key ways of supercharging your LinkedIn profile.

1. Know What Your Customers are Searching For

First things first. Put yourself in the shoes of your ideal customer. Then ask yourself – what would my ideal customer type into the search box if he or she was looking for me?

Obviously “mortgage broker”, right? But don’t forget that people look for mortgage brokers who are in their local area. Therefore, it’s more likely that they would enter their location first, followed by “mortgage broker”. For example, “Vancouver mortgage broker”.

Also consider that people often search for special types of mortgages. For example, someone could be looking for a “reverse mortgage specialist” or a “mortgage renewal specialist”. Do you have a particular niche that you focus on as a broker?

Once you’ve given this some thought, compile a list of your search terms (5 to 10 terms is a good start).

Now that you have your list, it’s time to work on your LinkedIn profile.

2. Start with the Headline

If you go on LinkedIn right now and search for mortgage brokers in your city, 99% of the profiles will have headlines that look like this:

Typical LinkedIn Profile

These headlines are ineffective because they do not match what people are searching for.
Want to be in the top 1%? That’s easy. Simply include your location in your headline.

After you change your headline, it should look something like this:

Optimized LinkedIn Headline

Now, here’s the fun part.

After you’ve updated your headline, do another search for mortgage brokers in your city. Do you see anything different about the search results? That’s right – you’ve instantly boosted your exposure on LinkedIn! How easy was that?

Now that we are on a roll, let’s take your LinkedIn profile to the next level.

3. The Summary

LinkedIn Summary

The most important section in your LinkedIn profile is the summary. You can optimize your summary by incorporating your list of search terms into it.

Now, there’s a right way and a wrong way to do this.

The right way is to work in your search terms as seamlessly as possible so that your summary reads naturally. It’s important that your summary is engaging for people to read, since it’s the first thing people see on your profile.

While it may be tempting to pack the summary with disjointed lists of search terms, it will do more harm than good. At the end of the day, people trust profiles that look professional and well-written, not “spammy”.

Next, we will look at another crucial area of your LinkedIn profile where most people miss out.

4. Current and Past Work Experiences

The majority of people don’t take full advantage of the work experience section in their LinkedIn profiles. This section is a great opportunity to include your search terms, since you’re writing about your work. But remember – keep your descriptions professional and engaging.

Current and Past Experiences

Here’s an extra tip. Whenever possible, include your location beside the name of your employer. For instance, let’s pretend you’re a member of “ABC Mortgage Brokers”. Under your work experience, you can write the name of your employer as “ABC Mortgage Brokers Vancouver”.

Doing this will add extra weight to your profile for searches like “mortgage brokers Vancouver”.

But check with your employer first before you do this, in case they have strict rules about how their name is written.

We’re now close to fully supercharging your LinkedIn profile. The next and final step will take you all the way.

5. Skills and Expertise

Skills and Expertise

What most people don’t realize is that what you put in your skills and expertise section is searchable.

Remember in Step #3, I warned you against putting all of your search terms in loose lists? Well, for this section, you can throw that rule out the window. The skills and expertise section is where you can list all of your specialties as a mortgage broker.

No one knows your customers better than yourself. So think about the specific skills a prospect or potential customer would search for and add them to your list of skills and expertise.

For instance, do you specialize in refinancing or first-time homebuyers? You never know when someone is looking for a specific type of mortgage. When they do, your profile will be at the top of their search results.


LinkedIn Endorsements

You may have noticed that LinkedIn recently added the ability for people to endorse your skills and expertise.

While LinkedIn isn’t currently weighting endorsements in their search results, we believe it is only a matter of time before they do.

So why not stay ahead of the game? Encourage your network to endorse your skills and expertise to ensure your LinkedIn profile continues to stay at the top of your customer’s search results.

The Conclusion

Are you making the most of LinkedIn?

Supercharging your profile is, without a doubt, one of the best things you can do to increase your visibility online. Using these tips, you too can attract new customers and expand your referral network.

Got more ideas on how to get more out of LinkedIn? Share them in the comments below!

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